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Published Articles
by Craig Harrison
www.ExpressionsOfExcellence.com
(Articles available for reprint with attribution and intact contact information included.)

 

Ex

 

Sales & Marketing

Power Up Your Sales with Power Speech! Transaction World, August, 2008
(PDF file)

Would You Like Fries With That Order? Supersize Your Sales with Up-selling and Cross-selling! Transaction World, June, 2006

Sales Through Storytelling: Story Tell, Story Sell Transaction World, 2002

Objections Overruled! Transaction World, March, 2005

Polish Your Professionalism: Pride, Passion and Purpose Propel You to Success!, Transaction World, June, 2008

What's In Your Sales (and Service) Toolkit? Transaction World, December, 2005

Forget the Fockers…Meet Your CUSTOMERS! (Available for publication)

From Told to Sold: Leveraging Archteypal Stories to Connect with Prospects and Clients, Transaction World, December, 2007. download PDF of Echo an Archtype Story-From Told to Sold

How to Talk To Money: Elevator Speeches to Investors and Venture Capitalists, American Venture, April 2006.download PDF of HOW TO TALK TO $

Is Networking Not Working For You? Learn 9 Mistakes Networkers Make and 26 Tips for Networking Success California Job Journal, February 6, 2005. Download PDF here: download PDF of IS NETWORKING NOT WORKING FOR YOU article

I'll Never Forget What's-Her-Name — Winning the Name Game Transaction World,October, 2005 download PDF of NAMES

Take the Chill Out of Cold Calls California Job Journal, April  16-22, 2000

How Inquisitive Are You? It's Time To Kick Some ASK! Transaction World, November, 2005 download PDF of "How Inquisitive Are You" article

Reject Rejection Transaction World, January, 2005

Keepin' It Real: Reputations Built Through Daily Reps Transaction World, January, 2006. Download a 144kb PDF of this file. download PDF of REPUTATION BUILD DAILY article

Sales By Numbers! Finding Meaning and Motivation in Sales Numbers Transaction World, September, 2005

Improve with Improv: Rapport Tips for Salespeople Transaction World, June, 2002

Go Google Yourself! How Are You Known in the Marketplace? Transaction World, October, 2003

Listen Up! Hone Your Listening Skills for Success Specifically Speaking Craig Harrison's April, 2002 E-Zine for Communication Skill Building. PDF of article: Listen Up!

Overruling Objections When Courting Customers Transaction World, July, 2001

What Professional Speakers Can Do For You! City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter, October, 1999

ISO's Take the Chill Out of Cold Calls Transaction World, June, 2001

Warming Up to Cold Calls Hospitality Sales & Marketing Association International (HSMAI) newsletter, December, 2001

Getting Past Gatekeepers to Decision Makers California Job Journal, June 10-17, 2001

To Market We Go: Word-of-Mouth Marketing Tips (for Professional Caterers) The Professional Caterer,National Association of Catering Executives' Magazine, November, 2001

Lingo Franca: Creating A Common Currency for Communicating Complex Terms Transaction World, January, 2004

Career Success: Are You Committed or Just Involved? Transaction World, July, 2006. (PDF)

Are You In It To Win It? Transaction World, February, 2008 (PDF)

Rapport Built A Sandwich At A Time at Genova Deli Transaction World, October, 2006 download PDF of RAPPORT BUILD SANDWICH AT A TIME article (PDF)

Upselling: It's Selling AND Service! Transaction World, May, 2002

 

Communication

 
 

Avoiding A Failure to Communicate San Francisco Examiner, November  21, 1999
Download a PDF file of this article.

Become A Credible Communicator California Job Journal, February , 2002.
Download a PDF file of this article.

How to Make The Ask: Effectively Recruiting Your Team Transaction World, November, 2003

The Gift of Volunteering: How to Make the Ask, Speaker magazine,co-authored with Elaine Dumler CSP, May-June 2021 (PDF) download PDF of How to Make the ASK

Huh? Listening Not Just for the Hearing Impaired, Transaction World, Fall 2009

In Brief, Be Brief: Brevity in Communication, Transaction World, September 2009 (PDF) download PDF of NAMES

Better Left Unsaid: Avoiding Foot-In-Mouth Interviews California Job Journal, October 31, 2004. download PDF of NAMES

Found Through Translation: Storytellers Trade Tales in Gengcun, China Storyline, Winter 2007. (PDF file)

Office Archetypes: Which Type Are You? Transaction World, March 2007. (PDF file)

Being Present a Gift to All, Transaction World, June, 2007  (PDF here: PDF of article: Found Gold Out).

The Power of Praise, Transaction World, January, 2009 (PDF)

Stop Slingin' Slang: Write Well To Sell — Clients Loathe Loose Language
Version published by Sales and Service Excellence, the California Job Journal,
The Write Stuff
, Spring, 2006 (co-authored with Jeff Rubin; 48k PDF file) and
Transaction World
magazine.
Reprint rights available of Craig's version of this piece upon request.

MEETINGS

Catapult Status Through Status Reports: Boosting Productivity Through Weekly Status Reports, published by Transaction World, November, 2007.

Managing Your Meeting Monsters Transaction World, February, 2004. (PDF)
Managing Your Meeting Monsters Transaction World, February, 2004.

Who's In Charge of Your Meeting? Transaction World, February, 2006.

Avoiding an All Meet Diet San Francisco Chronicle, February 25, 2001

Make Meetings Fun & Easy! At Your Service, June, 2001

Play the Brain Game for Gain — Brainstorming Meetings!, Transaction World, May, 2006. Download PDF: PDF of article: Let's go to Plan B: Brainstorming!

Retreats Advance Your Organization's Aims and Goals, Transaction World, June, 2005

MasterMind Your Own Business! Transaction World, March, 2006

Is your REPORT Card Lacking? How to Give A Report, Transaction World, July, 2008.
Download as a PDF File) PDF of article: Let's go to Plan B: Brainstorming!

Hecklers, Hardliners and Heavy Questions: Handling Difficult Questions and Questioners with Eloquence and Ease Exclusive for AllBizDepot.com

What's Your Communication Quotient? Exclusive for AllBizDepot.com

Once Upon A Time: "Success Stories" Steer Seekers Toward Employment California Job Journal,September 10-16, 2000

Be A Contextual Communicator: How Context Informs Conversation in Many Situations Specifically Speaking Craig Harrison's August, 2002 E-Zine for Communication Skill Building

Mastering E-Comm: Nine Tips for E-Mail Effectiveness Club Asian Published by Club Asian and also Media3 Publications.

Job Seekers and Employees Enjoy the Toastmasters Advantage California Job Journal October 13, 2002

Your Audience Speaks...Are You Listening? Toastmaster, September, 2005

Fo' Sheazy This Scholarly Endeavor is Off the Hizzle: Promoting Diversity Through Language at Berkeley High School Diversity PEG Newsletter,National Speakers Association's Professional Emphasis Group on Diversity, May, 2002

MasterMind Your Own Business! Transaction World, March, 2006

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Mastering Your Elevator Speech
(A.K.A. 16-Second Sound Bite)

What Do You Do? Tag Lines Tell Your Tale, Toastmaster Magazine, July, 2012. Click here to download the PDF of this article:download PDF of NAMES

Going Up? You Just May Be! San Francisco Examiner, October 10, 1998

Your Sixteen Second Success: The Elevator Speech!American Ventures Magazine, March, 2006

How to Talk To Money: Elevator Speeches to Investors and Venture Capitalists, American Ventures, April 2006.

Insuring Interest In You With Your Elevator Speech Sonoma-Napa Affiliated Insurance Agents (SNAIFA) Oct-Nov, 2000

How Elevator Speeches Can Boost A Club or Association's Membership The Toastmaster, August, 1999

Elevate Your Business With Your Elevator Speech City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter, November, 1999

On the Rise With Your Elevator Speech The Right Stuff — Put-It-In-Writing's newsletter, Fall, 1999

Pushing the Right Buttons with Your "Elevator" Speech Transaction World Independent Sales Organization Magazine, January, 2000

Elevating Your Consulting Practice with Your "Elevator" Speech PATCA Journal of the Professional and Technical Consultants Association, Spring, 2002

Elevator Speeches for Professional Organizers Bay Area Connections Bay Area Chapter newsletter of the National Association of Professional Organizers, Spring, 2002

Making Mini Speeches Work For You Mini-Storage Messenger magazine, July, 2001

Tag Lines Tell A Tale of One's Occupation Specifically Speaking Craig Harrison's March, 2002 E-Zine for Communication Skill Building

Sample Elevator Speeches that Elevate Your Visibility Craig Harrison's March, 2002 E-Zine for Communication Skill Building At Your Service, September, 2002

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CUSTOMER EXPERIENCE & CUSTOMER SERVICE

 


LEADERSHIP

Giving Members and Guests a Compelling Customer Experience (CX) Toastmaster, May, 2019 (Download PDF file of this article) PDF of article: Compelling Customer Experiences for Members and Guests

Who's Your CMO (Chief Morale Officer)? Hint: Look in the Mirror! (be the first to publish this piece!)

Orchestrating Leadership Transaction World, July, 2005 (Download PDF file of this article) PDF of article: turning Customer Service Inside Out

Teaming With Success Transaction World, April, 2006

A Leader for All Seasons: Interview with Hall of Fame Coach John R. Wooden on Leadership and Teamwork, Toastmaster, October, 2008

Rites and Rewards: Celebrate and Spur On Success through Healthy Workplace Ritual, Transaction World, March, 2009.
Download a PDF file of this article here: PDF of article: turning Customer Service Inside Out

Projecting Potential: Greater Things to Come Toastmaster, January, 2006

Mentors and Mentees — Partners in Success Transaction World November, 2008.

The Speaker As Leader Toastmaster, February, 2002

Found Gold: Tapping the Inner Riches of Your Team The Professional Caterer, National Association of Catering Executives' Magazine, September, 2001 PDF of article: Found Gold

Leadership Inherent in Customer Service Expressions Of Excellence, Craig's December, 2004 E-Zine.

Finding and Keeping the Best Employees Media3 Publications, Fall, 2002

Free for the Giving : The Best Things in Customer Service Are Often Free!
Transaction World,
May, 2005.  

Introducing Your "Kitchen" Cabinet! Enjoy the Power of Informal Focus Groups, (PDF) Transaction World, October 2001

The Gift is in the Gaffe, Transaction World, May, 2009. (PDF)

The Gift of Volunteering: How to Make the Ask, Speaker magazine,co-authored with Elaine Dumler CSP, May-June 2021 (PDF) download PDF of How to Make the ASK

TRAINING

Stellar Service Primer: 21 Tips for Service Success Customer Service Newsletter, May, 2008
(44 kb PDF)

The Voice of Customer Service Customer Service Newsletter, February, 2002

Upselling: It's Selling AND Service! Transaction World, May, 2002

Would You Like Fries With That Order? Supersize Your Sales with Up-selling and Cross-selling! Transaction World, June, 2006

Turning Customer Service Inside Out (How Internal Customer Service Affects Customer Care) Support World, Nov./Dec. 2003 PDF of article: turning Customer Service Inside Out

Silly Service! A Humorous Service Quiz Transaction World, June 2003.

Make Meetings Fun & Easy! AT YOUR SERVICE, June, 2001

Are Your CSRs Having Fun? AT YOUR SERVICE Newsletter,July, 2002

Signature Service Sets You Apart Transaction World, March, 2003

Service BINGO — Creating Win-Wins for Customers and You! Transaction World, September, 2008 (PDF)

Making the Grade in Customer Service: Changing CSRs' Grades from D's to A's Customer Service Newsletter,Vol 26, No. 4 April 2000 

Magic Words: What Words are Music to the Ears of Your Customers? The Professional Caterer: National Association of Catering Executives (NACE) Magazine,December, 2000 

Cater to Your Customers: Be A Customer Service Ace California Job Journal, April 14, 2002

Improve Customer Rapport with Improv Transaction World, June, 2002

Service Tips Traverse Fields And Frontiers City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,March, 2001 

What Messages are your CSRs REALLY Sending? Customer Service Newsletter,Vol 26, No. 2 February 2000

The Amazing Mr. Ripple City News,National Association of Catering Executives' Northern California Chapter Newsletter, April, 2001 

Disengaging: The Art of Disconnecting from Chatty Customers Customer Service Newsletter,Vol 29, No. 9 September, 2001

Found Gold: Tapping the Inner Riches of Your Team The Professional Caterer,National Association of Catering Executives' Magazine, September, 2001 PDF of article: Found Gold

Stellar Customer Service Requires A "Bias to Action" City News,National Association of Catering Executives' chapter Newsletter, September, 2001

Leadership Inherent in Customer Service Expressions Of Excellence, Craig's December, 2004 E-Zine.

How I Learned Customer Service As A Club Officer: A 7-Point Program for Customer Service Leadership Toastmaster, June, 2006

CUSTOMER RELATIONSHIP MANAGEMENT

Sometimes Customer Service Is A Gift, The Professional Caterer, Magazine of the National Association of Catering Executives, 2001.

Louisiana Lagniappe By The Bay (Superior Customer Service) City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,January, 2000    (PDF of version in Transaction World, May, 2001)

Attention to Retention: Keeping The Relationship Reciprocal Transaction World, September, 2001 

Choice Gives Voice To Your Customers Transaction World, May, 2003

You Needn't Be Einstein to Master Customer Service: E2 =MC2 -- Formula for Business Success:
Exceed Expectations = Managing Customers with Care
, Transaction World, October, 2007 (PDF) PDF of expectation management article

Last Impressions: Leaving A Sweet Aftertaste with Customers Customer Service Newsletter,Vol 29, No. 8 August, 2001

Intangibles: Giving Your Customers the Invisible City News, National Association of Catering Executives' Northern California Chapter Newsletter, September, 2001 

To Be Liked More By Customers, Think Like Your Customers Transaction Management, December, 2001

Serving Your Customers' Needs Like A Glove to A Hand City News,National Association of Catering Executives' Northern California Chapter Newsletter, June, 2001 

A 'Hire' Level of Service: Astute Applicants Bring Service to the Table California Job Journal, July 11-17, 1999

You've Got Guests Toastmaster, July, 2011 (PDF)

Visitor's Pass: Putting Yourself in the Shoes of Your Guests The Toastmaster, October, 2000 

Being Present a Gift to All, Transaction World, June 2007.  PDF of article: Being Present

MANAGING PROBLEMS

Whole-In-One! Provide the Missing Piece to Each Customer's Puzzle, Transaction World, October 2007.
(Download a 226kb PDF file of this article.)

Unstuck! Bust Your Rut and Experience Immediate Success, Transaction World, April 2008.
(Download a 99-kb PDF file of this article.)

Serve or Swerve? (Handling Moments of Truth Reflexively.) City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,March, 2000

Transition Transactions: Managing Change With Your Customers in Mind City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,May, 2000

5 Steps to Successful Management of Customer Service Situations Customer Service Newsletter,Vol 26, No. 2 February, 2000 

From Worst to First: Winning Over Problematic Customers City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,June, 2000 

Hecklers, Hardliners and Heavy Questions: Handling Difficult Questions and Questioners with Eloquence and Ease Exclusive for AllBizDepot.com

Rashomon Teaches Us Right and Wrong Often Irrelevant In Handling Customer Service Problems Exclusive for May, 2002's
AT YOUR SERVICE
E-Zine.

Salute Your Squawkers: Thank Your Complainers for Helping You Improve December, 2002 Transaction World.

QUALITY ASSURANCE

Quality Haiku Quality Quorum,August 2003 Newsletter of the Golden Gate Chapter of the American Society for Quality.

Expressions of Excellence Have Qualities All Their Own Random Sample,American Society For Quality (Santa Clara Chapter) Newsletter, February, 2001 

Good, Better…BEST! Transaction World, November, 2008 (PDF)

Signs of Service: Master "Sign Language" to Better Serve Customers Through Improved Signage July, 2007 Transaction World. (PDF)

A Quest for Improvement: Answers Come Easier Once You Ask The Right Questions The Professional Caterer,Vol 3, Issue 1 Jan/Feb 2001

Innovate! Finding New Ways to Better Serve Your Customers City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter, September, 2000

Finding and Keeping the Best Employees Media3 Publications, Fall, 2002

Seize Your Etiquette Edge: It Speaks Volumes About You Specifically Speaking Craig Harrison's July, 2002 E-Zine for Communication Skill Building

Customer Service Haiku Published in Craig's monthly e-zine Service Supreme,in honor of Customer Service Week, 2002.

Mastering E-Comm: Nine Tips for E-Mail Effectiveness Club Asian Published by Club Asian and also Media3 Publications.

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Humor

Laugh and the (Work) World Laughs With You San Francisco Examiner,Career Search Section, June 11, 2000

Toastmasters Do It Until They Hear Applause: Introducing Laugh Lovers, Toastmaster, June, 2005 (PDF) download PDF article on finding funny personal stories of your own

Finding the Funny: Prospect Your Past to Uncover Hidden Story Treasures for Future Speeches, Toastmaster Magazine,
September, 2016. (PDF) download PDF article on finding funny personal stories of your own

Speakers Say the Darndest Things Punchline, Published by the National Speakers Association's Professional Education Group (PEG) on Humor, November, 2000. (PDF)  (Republished in Toastmaster, March, 2002.)

A Funny Thing Happened On the Way to the Podium Toastmaster, September, 2000. (PDF) Jest Practices: Sometimes the Best Practices Involve Humor Perspectives,American Society for Training and Development's Mount Diablo Chapter newsletter, December, 2001

Oops! Job Interview Gaffes to Laugh and Learn From California Job Journal, November 18, 2001

Of Course He's A Riot, He's From Berkeley! (Homegrown Humor) Punchline: Newsletter for the National Speakers Association's Humor Professional Emphasis Group (PEG),Spring 2002

Confessions of a Beginning Meditator, published in Craig's humor compendium, HUMOR US, in 1999. (PDF)

Silly Service! A Humorous Service Quiz ServiceVISION the newsletter of the Golden Gate-Silicon Valley chapter of the International Customer Service Association.

Quality Haiku Quality Quorum,August 2003 Newsletter of the Golden Gate Chapter of the American Society for Quality.

Customer Service Haiku Published in Craig's monthly e-zine Service Supreme,in honor of Customer Service Week, 2002.

Hard Luck As A Hard Hat: How I Learned to Love White Collar Work California Job Journal,October, 2002

A Tale Of Two Elections A True California Political Coaching Story. As published in the Fall, 2006 edition of Storyline.

Here's to Hardy Boys and Funny Girls: Humor that Works in the Workplace and How to Work It
Be the first to publish this article of Craig's! Ideal for humor publications.

Beware Sir Spamalot! When Urban Legends Meet the Internet…Susceptibility to Stories Results in Net Losses (PDF),
Storyline
, Spring 2012.

Finding the Funny in Names (PDF), featured in Storyline and Punchline publications in 2009-2010.

And then there was Laughter! (The Story of LaughLovers), Storyline, January 2010. (PDF) download PDF of NAMES

Speaking On A Shoestring, Speaker magazine for the National Speakers Association, November 2010. (PDF) download PDF of "Speaking on a Shoestring"

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Coaching For Managers & Employees

The Toastmaster Whisperer, Toastmaster, January, 2017 (download PDF heredownload PDF of Club Culture Article)

The Power of Praise, Transaction World, January, 2009 (PDF)

The Leader in You: The Characteristics, Qualities and Values that Define Outstanding Leadership, California Job Journal, June 28, 2009. (PDF file)

Is Networking Not Working For You? Learn 9 Mistakes Networkers Make and 26 Tips for Networking Success California Job Journal, February 6, 2005

Become a Credible Communicator California Job Journal, February, 2002

Better Left Unsaid: Avoiding Foot-In-Mouth Interviews California Job Journal, October 31, 2004.

A Tale Of Two Elections A True California Political Coaching Story. As published in the Fall, 2006 edition of Storyline.

Be A Praise Dispenser , Be the first to publish this article!

Managers: Coaching Employees Post 9-11, Customer Service Newsletter, December, 2001

Career Success: Are You Committed or Just Involved? Transaction World, June, 2006

How Using Support Group Can Bolster Your Job Hunt, San Francisco Examiner, June 26,1999

Leverage Your Luck: Open Yourself to the Possibilities of Chance Encounters, California Job Journal, October 5, 2003

First Job...Lasting Impressions! California Job Journal, September 5-11, 1999. (Also in Career Convergence, February, 2008.)

What Messages are your CSRs REALLY Sending? Customer Service Newsletter,Vol 26, No. 2 February 2000

Toastmasters: The Ultimate Job Seeker's Resource: Tap into Your Hire Power! The Toastmaster, August, 2000 

Once Upon A Time: "Success Stories" Steer Seekers Toward Employment California Job Journal, September  10-16, 2000  

Playing the Team Game California Job Journal, September 9, 2001 

Getting Past Gatekeepers to Decision Makers California Job Journal, June 10-17, 2001

Oops! Job Interview Gaffes to Laugh and Learn From California Job Journal, November 18, 2001

Stay Cutting Edge By Sharpening Your Saw Transaction World, December, 2001

Finding and Keeping the Best Employees Media3 Publications, Fall, 2002

Job Seekers and Employees Enjoy the Toastmasters Advantage California Job Journal October 13, 2002

Psyched For Success: How Self-Talk Helps You Ace Your Job Interview, California Job Journal, January 19, 2003

Hard Luck As A Hard Hat: How I Learned to Love White Collar Work California Job Journal,October, 2002

Stop Slingin' Slang: Clients Loathe Loose Language California Job Journal, September 2007.

The Gift of Volunteering: How to Make the Ask, Speaker magazine,co-authored with Elaine Dumler CSP, May-June 2021 (PDF) download PDF of How to Make the ASK

Where's Your Blind Spot? Toastmaster, August, 2017. (PDF) download PDF article on becoming a Professional Speaker


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For Speakers — Professional and Amateur

Do you feel like an Impostor? It's time to match your confidence to your competence, Speaker magazine, May-June, 2021. (PDF) download PDF article on becoming a Professional Speaker

Ways to Win Your Audience, Toastmaster magazine, October, 2021. (PDF) download PDF article: Ways2WinYourAuience

From Free to Fee: Pathways to Professionalism, Toastmaster, August, 2015. (PDF) download PDF article on becoming a Professional Speaker

Customer Service For Speakers 101 (PDF), Professionally Speaking, NSA/NC, Spring, 2009 

Finding the Funny: Prospect Your Past to Uncover Hidden Story Treasures for Future Speeches, Toastmaster, September, 2016.
(PDF) download PDF article on finding funny personal stories of your own

Toastmasters Act Out (Transitioning to Acting and Voice-Over Profession), Toastmaster, March, 2017 download PDF on Uniting Your Audience
May I Have Your Attention Please? — Public Address Tips When You Play "The Voice of God"
Toastmaster, March, 2017

Avoid Clichés Like The Plague, Toastmaster, May, 2010. (PDF)

You Can Get There From Here: Professional Speakers Recount Key Turning Points, Professionally Speaking magazine, March, 2000 

What Professional Speakers Can Do For You! City News: National Association of Catering Executives (NACE) N. Cal Chapter Newsletter, October, 1999

The Speaker As Leader Toastmaster, February, 2002

A Funny Thing Happened On the Way to the Podium Toastmaster,September, 2000

Recruiting New Members: Expanding the Pie A La Many Modes NSA's Professional Speaker Magazine, December, 2004

Don't Take Me...Literally! NSA's Professional Speaker Magazine, March, 2005

Your Speech's Closing:   How Far Will You Go? Toastmaster, December, 2005  (PDF)

The Care and Feeding of Professional Speakers! For First-Time Meeting Planners (PDF file available for reprinting.)

Pitching Intros! Speech Introduction Do's and Don'ts (Be the first to publish this great article of Craig's!)

A Date With Destiny: How I Became A Professional Speaker/Storyteller Storyline, Spring 2007

What Toastmasters and Storytellers Can Learn From Each Other Storyline, Spring 2007 (PDF)

Make the Most of  Your Roast (original version), Toastmaster Magazine, June 2015 (PDF) download PDF of NAMES

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For Toastmasters
(75+ published articles)

Below are 9 of Craig's cover stories!
Create Compelling Customer Experiences        culture club cover  Mar2017Cover
Add some Vitamin C-Creativity 

LEADERSHIP

Prepare To Win! (The Harvey Mackay interview -- in its entirety!),
Download the excerpt (as a PDF) focusing just on sales, in Toastmaster magazine, March, 2012. TED Talks article

TED Talks and the World Listens: Where the power of the story meets the power of the big idea, Toastmaster,
November, 2011. Download a PDF of the article here: TED Talks article

Crisis Leadership: A Leader's Highest Duty. Craig's interview with US Airways Pilot "Sully" Sullenberger, Toastmaster, December, 2010 download PDF of Wooden Article

Let's Go To Plan B…Brainstorming!, Toastmaster, April, 2016 (download PDF heredownload PDF of Club Culture Article)

A Leader for All Seasons: Interview with Hall of Fame Coach John R. Wooden on Leadership and Teamwork, Toastmaster, October, 2008 download PDF of Wooden Article

How I Learned Customer Service As A Club Officer: A 7-Point Program for Customer Service Leadership Toastmaster, June, 2006

The Gavel That Led: A Toastmasters Leadership Fable (PDF) download PDF of The Gavel That Led

The History of Toasting (PDF), Toastmaster, December, 2013 download PDF of NAMES

Leadership Lessons from Coaches Toastmaster, October, 2010 download PDF of NAMES

Projecting Potential: Greater Things to Come Toastmaster, January, 2006

Lead From Where You Sit, Stand or Speak, Toastmaster, May, 2005

The Speaker As Leader Toastmaster, February, 2002

Teaming With Success In Toastmasters Toastmaster, March, 2006

A Good Toastmaster is Easy to Spot! Toastmaster, January, 2001 

Es Fasil Distinguir un Buen Toastmaster! Toastmaster,Volume IV, Numero 1

My Mentor Turned Mountains into Molehills (PDF) Toastmaster November, 2003.

I'll Never Forget What's-Her-Name — Winning the Name Game Toastmaster, October, 2005 Download the PDF! download PDF of NAMES

Cooking Up A Learning Lab: How Your Club's EVP is its CEO (Chief Educational Officer), Toastmaster, October 2008 download PDF of NAMES

You've Got Guests Toastmaster, July, 2011 (PDF)

When Bad Things Happen To Good Clubs, Toastmaster, August, 2011 (PDF)

A Musician's Mindset: Emiko Hori's book Let's Play Speech, Toastmaster, January 2014 (PDF)

HUMOR

Finding the Funny: Prospect Your Past to Uncover Hidden Story Treasures for Future Speeches, Toastmaster Magazine,
September, 2016. (PDF) download PDF article on finding funny personal stories of your own

Make the Most of  Your Roast (original version), Toastmaster Magazine, June 2015 (PDF) download PDF of NAMES

Toastmasters Do It Until They Hear Applause: Introducing Laugh Lovers, Toastmaster, June, 2005

Be A Creative Topic Master! Toastmaster , September, 1998 

A Funny Thing Happened On the Way to the Podium Toastmaster, September, 2000

Infuse Your Club With Vitamin C…Creativity! Toastmaster, January, 2009 (PDF) download PDF of NAMES

What's In A Name? Toastmaster, March, 2011 (PDF) download PDF of NAMES

Storytellers Shine in Hornet's Nest: TED Talks & Pecha Kucha at Conference on an Aircraft Carrier,
Storytelling
Nov./Dec, 2012. download PDF of NAMES (PDF)

INSPIRATION

Let's Go To Plan B…Brainstorming!, Toastmaster, April, 2016 (download PDF heredownload PDF of Club Culture Article)

The GPS Girl: Helping Us Find Our Way, Toastmaster, October, 2013  download PDF of NAMES

Creating Your Bucket List, Toastmaster, January 2011 (PDF)

Tactics for Tackling Table Topics, Toastmaster, June 2014, (PDF);
When You're the Topicsmaster...Heed Tips from the Pros, Toastmaster, June 2014, (PDF)

Turning the Tables on Table Topics! Toastmaster, February 2010 (PDF)

Become An Improv-Master: Leveraging Improv for Toastmasters and Life (PDF) download PDF of Improv-Master article

Finding Confidence: Toastmasters Can Get You There! Toastmaster, November 2002

Turning Milestones into Stepping Stones Toastmaster, January 2002

Speak From the Heart: Members Find Double Happiness in Singles Clubs (PDF file), Toastmaster, June 2010

Expressions of Excellence! Ample Ways of Exuding Excellence Through the Toastmasters Experience Toastmaster, May 2002

 

TOOLS FOR CLUBS

Giving Members and Guests a Compelling Customer Experience (CX) Toastmaster, May, 2019 (Download PDF file of this article) PDF of article: Compelling Customer Experiences for Members and Guests

Introducing Your Club Path Master, Toastmaster, January, 2020 (download PDF heredownload PDF of VPE Master Article)

What's The Scoop on your Group?, Toastmaster, January, 2019 (download PDF heredownload PDF of Club Culture Article)

What's Your Club Culture? Taking the Pulse Of  Your Club, Toastmaster, April, 2014 (download PDF heredownload PDF of Club Culture Article)

The Toastmaster Whisperer, Toastmaster, January, 2017 (download PDF heredownload PDF of Club Culture Article)

Interruption Reduction: Be respectful, clear, and firm in resolving meeting disruption, Toastmaster, May, 2021
(download PDF heredownload PDF of Club Culture Article)

If you promote it they will come (Tips for VP-Public Relations)! Toastmaster, September, 2008 (Or download the PDF) download PDF of NAMES

Your Meeting Room has Room for Improvement (Feng Shui Your Meeting Space!)

In Praise of Morning Clubs! Have You Had Your Morning Cup of T? Toastmaster, July, 2004 (PDFdownload PDF of NAMES)

The Club is the Hub: How Your District Services Your Club, Toastmaster, February, 2001 

AT&T Makes the Right Choice (A story of corporate clubs) Toastmaster, February, 2008 (PDFdownload PDF of NAMES)

SPEAKING / PROFESSIONAL DEVELOPMENT

From Free to Fee: Pathways to Professionalism, Toastmaster, August, 2015. (PDF) download PDF article on becoming a Professional Speaker

Where's Your Blind Spot? Toastmaster, August, 2017. (PDF) download PDF article on becoming a Professional Speaker

Story Takes A Turn, Toastmaster, March, 2017 download PDF on Uniting Your Audience

Everyone Has A Story, Toastmaster, December, 2019 download PDF on Uniting Your Audience

Toastmasters Act Out, Toastmaster, March, 2017 download PDF on Uniting Your Audience
May I Have Your Attention Please? — Public Address Tips When You Play "The Voice of God" Toastmaster, March, 2017

Hearing Voices: On Vocal Variety Toastmaster, May, 2014 download PDF on vocal variety

Who's Your Audience? Ways to Win Your Audience Through Inclusivity Toastmaster, December, 2007 download PDF on Uniting Your Audience

Storytelling in China: From Silk to Stories — Nu Wa Storytelling Exchange in Gengcun, PRC Toastmaster, Postponed from Dec., 2006

Become A Two-Minute Storyteller Toastmaster, August, 2006
Download a PDF of this file here. download PDF of NAMES

Warming Up to Cold Calls and Bypassing Gatekeepers to Reach Decision-Makers! (PDF)
Toastmaster
, February, 2003

Your Speech's Closing: How Far Will You Go? Toastmaster, December, 2005  (PDF file)

Lions - Toastmasters Partnership: Where the Blind Lead the Blind — To Success, Toastmaster, April, 2005

Your Audience Speaks...Are You Listening? Toastmaster, September, 2005

Toastmasters: The Ultimate Job Seeker's Resource: Tap into Your Hire Power! Toastmaster, August, 2000 

How Elevator Speeches Can Boost A Club or Association's Membership Toastmaster, August, 1999 download PDF of NAMES

Take Two: Value Derived from Serving in Roles A Second Time Toastmaster, August, 2001 download PDF of NAMES

My Virtual Coach: The Internet is My Co-Pilot Toastmaster, December, 2004 download PDF of The Internet is my Co-Pilot

Success Stories for Membership Building! ) Toastmaster, October, 2002
& June, 2003. download PDF of NAMES (PDF file with article and sidebar)

The Glory in the Story, Toastmaster, March, 2010 download PDF of NAMES

What Do You Do? Tag Lines Tell Your Tale, Toastmaster , July, 2012. Click here to download the PDF of this article: download PDF on Tag Lines


Storytelling

Finding the Funny: Prospect Your Past to Uncover Hidden Story Treasures for Future Speeches, Storytelling Magazine,
Winter, 2017. (PDF) download PDF article on finding funny personal stories of your own

Story Takes A Turn, Toastmaster, March, 2017 download PDF on Uniting Your Audience

Creating Your Cast of Characters, Fall 2013 edition of SAC Newsletter Storyline (PDF)

Beware Sir Spamalot! When Urban Legends Meet the Internet…Susceptibility to Stories Results in Net Losses (PDF),
Storyline
, Spring 2012.

What's Your Storyline?  Storyline (Storytelling Assoc. of California Newsletter) Summer, 2015

Telling to Kids: Tips for Storytelling to Young Audiences, Storyline (SAC Newsletter) Spring, 2013.

How to Start A Story Swap: Manifesting Your Own Creation Story -- Steps to Starting a Successful Story Swap (PDF).
Storytelling (NSN magazine) Jan-Feb-Mar 2014.

How to Start A Story Swap: Manifesting Your Own Creation Story -- Steps to Starting a Successful Story Swap (PDF).
Storyline
(SAC Newsletter) Summer, 2012.

Can You Say It In Six? (Tellers Trump Twitter Telling 6-Word Stories, Winter 2013 edition of SAC Newsletter Storyline (PDF)

Of Course He's A Riot, He's From Berkeley! (Homegrown Humor) Punchline: Newsletter for the National Speakers Association's Humor Professional Emphasis Group (PEG),Spring 2002

The Story of A Lifetime: StoryCorps Oral History Project, Storyline newsletter, Spring, 2009. (PDF)

The Story of StoryCorps, National Storytelling Networks' Storytelling magazine, June/July 2009. (PDF)

A Tale Of Two Elections A True California Political Coaching Story.
As published in the Fall, 2006 edition of Storyline.

A Date With Destiny: How I Became A Professional Speaker/Storyteller Storyline, Spring 2007

What Toastmasters and Storytellers Can Learn From Each Other Storyline, May 2008 (PDF)

Five Things Storytellers Can Learn From Toastmasters Storyteller, May/June 2008 (PDF)

Become A Two-Minute Storyteller Toastmaster, August, 2006

Sales Through Storytelling: Story Tell, Story Sell Transaction World, 2002

Hard Luck As A Hard Hat: How I Learned to Love White Collar Work California Job Journal,October, 2002

A Funny Thing Happened On the Way to the Podium Toastmaster, September, 2000

Balls, Strikes and Stories: Profile of ESPN Baseball Announcer Jon Miller, Storyteller, October 2008. download PDF of NAMES

In the Big Inning…There Was STORY! Jon Miller Passes Time with Stories Narrating America's Pastime, Storyline, Fall 2008 download PDF of NAMES

From Told to Sold: Leveraging Archteypal Stories to Connect with Prospects and Clients, Transaction World Magazine, download PDF of Echo an Archtype Story-From Told to Sold
December, 2007.

You've Got Stories! For NSA/NC's Professionally Speaking magazine, Spring 2010 (PDF)

Confessions of a Beginning Meditator, published in Craig's humor compendium, HUMOR US, in 1999. (PDF)

Storytellers Shine in Hornet's Nest, Storytelling magazine Nov./Dec, 2012. (PDF)

Editor, Publisher and lead writer for Storyline, the quarterly newsletter of the Storytelling Association of California. Download your complimentary PDF copies the Spring 2011 edition, or the Summer , Fall or Winter 2010 editions (and consider becoming a SAC member too!)

 

China and Storytelling

Found Through Translation: Storytellers Trade Tales in Gengcun, China
Storyline
, December, 2006. (PDF file) PDF file of "Found Through Translation" SAC article on NuWa storyteling in China

Storytelling in China: From Silk to Stories — Nu Wa Storytelling Exchange in Gengcun, PRC
The Toastmaster Magazine,
(unpublished) Download PDF

From Silk to Story — Nu Wa Storytelling Exchange in Gengcun, PRC
Storytelling
(the magazine of the National Storytelling Network), Jan/Feb 2007.
Download a PDF file of this same story (376kb)

2007 Wall Calendar of storytelling village of Gengcun, PRC
(low res. 3.7MB PDF)

2007 Wall Calendar of storytelling village of Gengcun, PRC (22MB PDF)

2007 Desk Calendar of storytelling village of Gengcun, PRC (22MB PDF)

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Miscellaneous: Creativity, Employment Strategies, Cities of Note, etc.

The Professional Provocateur: The Value of Utilizing External Professionals (PDF), Transaction World, October, 2008

You're Finished...Congratulations Transaction World, April, 2007

Play the Brain Game for Gain — Brainstorming Meetings!, Transaction World, May, 2006. Download PDF: PDF of article: Let's go to Plan B: Brainstorming!

Retreats Advance Your Organization's Aims and Goals, Transaction World, June, 2005

Be A Creative Topic Master! The Toastmaster, September, 1998 

Leverage Your Luck: Open Yourself to the Possibilities of Chance Encounters, California Job Journal, October 5, 2003

Innovate! Finding New Ways to Better Serve Your Customers City News:National Association of Catering Executives (NACE) N. Cal Chapter Newsletter,September, 2000

Winning Strategies for the New-Job Game, California Job Journal, May 21 & 28, 2000 

Things Are Looking Up for Oakland, California Job Journal, March 12-18, 2000 

Emeryville: The Little Town That Did!, California Job Journal, May 20, 2001 

Fo' Sheazy This Scholarly Endeavor is Off the Hizzle: Promoting Diversity Through Language at Berkeley High School Diversity PEG Newsletter,National Speakers Association's Professional Emphasis Group on Diversity, May, 2002 

Craig's articles on Managing Your Meeting Monsters and Play the Brain Game for Gain — Brainstorming can be found in Joe Vitale's book Meet and Grow Rich.

Other articles of Craig are found in multiple books of colleague Tom Marcoux

           

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