Tell The Tale of Your Occupation
"What do you do?"
In our society this is the first question we’re asked, after "What is your name?" The real question is: “How do you answer this question?”
Do you tell people your title: clerk, programmer, driver, teacher, sales rep or receptionist — or do you answer more descriptively?
Too many people respond to this question with a bland, unimaginative job title or standard industry classification (SIC) code. B-O-R-I-N-G! To set yourself apart from the crowd, cast your profession in its most ennobling light and focus on the benefits of your work as they accrue to others!
Consider Ruth Blumert Walker, longtime receptionist for the Oakland, California law firm of Donahue, Gallagher, Woods and Wood. When asked her occupation, Blumert proudly proclaims “I’m the Director of First Impressions." Indeed she is!
Walker knows that people dread going to a law firm. They're usually there because of a problem and their visit is costly to boot. Walker understands the key role she plays in their experience, and her moniker showcases the power she possesses to make a difference.
Why not replace your official title or occupation with a more descriptive tag line? An effective "tag line" casts your skills in an ennobling light, sharing pride in your chosen profession. People respond affirmatively when you tantalize and enthrall them with an interesting or compelling tag line. Furthermore, you’re sending a message you have a strong sense of who you are and what you do and are thus deemed more employable.
Consider the following tag lines:
Paint pictures with your words:
In each case these professionals are sharing some of the magic of their profession with their listeners. And listeners respond accordingly. It’s a powerful conversation opener, whether in a networking event, a job interview or just during casual conversation
Whatever your profession, you can create a "tag" line to showcase the results of your work and cast it in an ennobling light.
Here are some more examples to stimulate your creative juices:
It's your turn! Look anew at your occupation or profession and identify its outcome or the effect its commission has on people. Now create a descriptive tag line to excite others about what you do, and what it can do for them!
Use the power of language to create a compelling tag line that gives you pride and infuses others with excitement too. Tag, you're IT.
Tag Lines work best in Elevator Speeches. Book Craig to present "Your Sixteen Second Success — The Elevator Speech" to make a great first impression, showcase your uniqueness and build new relationships.
Download a PDF file describing Craig's Elevator Speech presentation for professionals.
You can also purchase Craig's 28-page tips booklet, Your Sixteen Second Success: Ride Your Elevator Speech to the Top in hard copy or as an e-book.